3 ms·

Every bit of that complexity comes with an increasingly high cost though. You start adding more messaging, cost calculators, starting points that aren't actiona

by deveac 12y ago

Every bit of that complexity comes with an increasingly high cost though. You start adding more messaging, cost calculators, starting points that aren't actionable by most of your customers, forums etc., and you can quickly damage your value prop. I think "Show me a celeb I want to look like and let me do it" has the best chance of working for many reasons. The message is clear, and the goal is easy to understand and attainable given the customer's resources (both attention and monetary). I'd guess that it's better to start simple and slowly add these complex features carefully as the audience grows.

adrianwaj 12y ago
ok, well to me that doesn't work for me, I'd prefer: "show me a great piece of clothing as exactly worn by a celeb, then let me buy it"
- deveac 12y ago
  Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella. The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.
adrianwaj 12y ago
Check out Head to Toe with Lenny Kravitz. http://vimeo.com/88261633 http://vimeo.com/88261633 - he goes through one of his outfits and where he got the items, and declares his fashion philosophy "Be Yourself." He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences)) Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.

by deveac 12y ago

adrianwaj 12y ago

ok, well to me that doesn't work for me, I'd prefer: "show me a great piece of clothing as exactly worn by a celeb, then let me buy it"

deveac 12y ago
Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella. The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.

adrianwaj 12y ago

Check out Head to Toe with Lenny Kravitz. http://vimeo.com/88261633 http://vimeo.com/88261633 - he goes through one of his outfits and where he got the items, and declares his fashion philosophy "Be Yourself." He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences)) Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.