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Nice. Of course the obvious criticism (to me at least) is that the exacts products are not the same even, though the overall look is, eg David Beckham's shirt o

Nice. Of course the obvious criticism (to me at least) is that the exacts products are not the same even, though the overall look is, eg David Beckham's shirt or JT's cardigan. http://famousoutfits.com/dress-like-david-beckham/ http://famousoutfits.com/dress-like-david-beckham/ http://famousoutfits.com/dress-like-justin-timberlake/ http://famousoutfits.com/dress-like-justin-timberlake/ Comments are a good idea, but I wonder if eventually you could crowdsource finding the exact product, perhaps giving a reward to whoever guessed it right from some bounty pool. You might even get celebs themselves cooperating - perhaps you could notify them by twitter, and post their replies to the page, or offer some unique hashtag if they want to declare what they were wearing. Or, more realistically, have fans send tweets out on your behalf to elicit a response from a celeb that you could then record: that can be done automatically. Eventually you could have a celeb claim their page for customization. It'd be also interesting to allow users to post pictures of themselves trying to look-alike. They could mention if they found the exact brand-copy in their subsequent shopping. Then the underlying celeb (or rather brand) might become interested in working with you.

deveac 12y ago
>Of course the obvious criticism (to me at least) is that the exacts products are not the same even, though the overall look is This is actually the strength. If they served customers the exact clothing celebrities are wearing it wouldn't be terribly actionable...the cost would be prohibitive.
- adrianwaj 12y ago
  Yeah, but many people won't want to look like a celeb.. they may just like a shirt (rather than purchase an entire outfit.) Then I'd have cheaper alternatives listed. In fact, there would be many alternatives to many of those products, but let's start with the real one (ideally). There could even be a cost-calculator to work out some combination of items for some overall price-range.. some legitimate, some alternative. Users could post alternatives and they could be ranked - the highest ranked one is listed on the page with the image (ideally it'd be the legitimate brand.)
  - deveac 12y ago
    Every bit of that complexity comes with an increasingly high cost though. You start adding more messaging, cost calculators, starting points that aren't actionable by most of your customers, forums etc., and you can quickly damage your value prop. I think "Show me a celeb I want to look like and let me do it" has the best chance of working for many reasons. The message is clear, and the goal is easy to understand and attainable given the customer's resources (both attention and monetary). I'd guess that it's better to start simple and slowly add these complex features carefully as the audience grows.
    - adrianwaj 12y ago
      ok, well to me that doesn't work for me, I'd prefer: "show me a great piece of clothing as exactly worn by a celeb, then let me buy it"
      - deveac 12y ago
        Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella. The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.
    - adrianwaj 12y ago
      Check out Head to Toe with Lenny Kravitz. http://vimeo.com/88261633 http://vimeo.com/88261633 - he goes through one of his outfits and where he got the items, and declares his fashion philosophy "Be Yourself." He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences)) Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.

deveac 12y ago

>Of course the obvious criticism (to me at least) is that the exacts products are not the same even, though the overall look is This is actually the strength. If they served customers the exact clothing celebrities are wearing it wouldn't be terribly actionable...the cost would be prohibitive.

adrianwaj 12y ago
Yeah, but many people won't want to look like a celeb.. they may just like a shirt (rather than purchase an entire outfit.) Then I'd have cheaper alternatives listed. In fact, there would be many alternatives to many of those products, but let's start with the real one (ideally). There could even be a cost-calculator to work out some combination of items for some overall price-range.. some legitimate, some alternative. Users could post alternatives and they could be ranked - the highest ranked one is listed on the page with the image (ideally it'd be the legitimate brand.)
- deveac 12y ago
  Every bit of that complexity comes with an increasingly high cost though. You start adding more messaging, cost calculators, starting points that aren't actionable by most of your customers, forums etc., and you can quickly damage your value prop. I think "Show me a celeb I want to look like and let me do it" has the best chance of working for many reasons. The message is clear, and the goal is easy to understand and attainable given the customer's resources (both attention and monetary). I'd guess that it's better to start simple and slowly add these complex features carefully as the audience grows.
  - adrianwaj 12y ago
    ok, well to me that doesn't work for me, I'd prefer: "show me a great piece of clothing as exactly worn by a celeb, then let me buy it"
    - deveac 12y ago
      Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella. The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.
  - adrianwaj 12y ago
    Check out Head to Toe with Lenny Kravitz. http://vimeo.com/88261633 http://vimeo.com/88261633 - he goes through one of his outfits and where he got the items, and declares his fashion philosophy "Be Yourself." He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences)) Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.