I quite agree that they're doing something useful. I think they have good motivations, and it makes a lot of sense for the big Markdown-using sites to standardi

I quite agree that they're doing something useful. I think they have good motivations, and it makes a lot of sense for the big Markdown-using sites to standardize on a particular Markdown dialect. I do disagree that there'd have been a kerfuffle over this if they'd picked a completely new name, though. I'm sure there'd have been some people who said "Markdown was just fine for me" and grumbled, but the widespread debate that Standard Markdown caused? Unlikely. Given that the people involved have enough clout to cause widespread use of this format regardless of the name, picking a name they knew would be contentious based on their previous communication with Gruber seems like an unfortunate distraction from something new and useful.