We have a similar but smaller flood'n'drain type hydroponic garden at our office (it's a brand called Zengrow, but that particular model is discontinued). It's

We have a similar but smaller flood'n'drain type hydroponic garden at our office (it's a brand called Zengrow, but that particular model is discontinued). It's rather nice but not really a viable source of food. Similar indoor garden products are very popular here in northern Europe because the price of salad and veggies is outrageous during the winter months. And also it's a nice aesthetic element when there's very little light or green in the winter. This garden looks nice but it's way too big and probably too expensive. It will never be able to pay back its price in the food it produces. So if the guys of this startup are listening, you should go smaller, at least initially. Apart from that, this kind of gardens are very nice and low maintenance. But it's just a nice supplement, not something that feeds your family.