3 ms·

Can someone explain to me the rationale behind this valuation? It seems a bit high. As far as I know, their biggest distribution has been on Youtube. Maybe I'm

by wsr 12y ago

Can someone explain to me the rationale behind this valuation? It seems a bit high. As far as I know, their biggest distribution has been on Youtube. Maybe I'm wrong here, but assuming this is the case... Some rough math: - On Youtube, they have ~5m fans. - 1287 videos Assuming 100k per video. We're talking about ~100M - 200M aggregate views. That's minimal. So what's so valuable about this media?

amelim 12y ago
You are forgetting that they have an Emmy award winning show on HBO.
us0r 12y ago
They do $500 mil/year in revenue. edit: Here is their mediakit: http://scs-assets.s3.amazonaws.com/int/2014-VICE-Digital-Media-Kit.pdf http://scs-assets.s3.amazonaws.com/int/2014-VICE-Digital-Med...
- wsr 12y ago
  This is awesome! Thanks for sharing!
  - icpmacdo 12y ago
    This is awesome! If you look under the coming soon, Vice travel, Vice comedy, capture+ and Vice gaming are all things that I have never heard of(soon to be released) and hit a lot o points of interest of mine.
- antr 12y ago
  Wow, those CPMs are pretty high. Good for Vice, they do create some very good content.
  - kitcar 12y ago
    Usually CPMs advertised in media kits are cut by ~50% by the time an actual insertion order is placed -
- callmeed 12y ago
  They are estimated to do $500M this year. 2012 revenue was $175M.