How is an article on someone elses website "in-your-face"? Nobody's pointing a gun at you and forcing you to read it. If blogging about it is "in-your-face" the

How is an article on someone elses website "in-your-face"? Nobody's pointing a gun at you and forcing you to read it. If blogging about it is "in-your-face" then what do you consider an acceptable method to tell others about a great tool?