Great looking site. Funnily enough, asos.com, which is something like the third biggest UK Internet company now (according to some slightly dubious stats that

Great looking site. Funnily enough, asos.com, which is something like the third biggest UK Internet company now (according to some slightly dubious stats that were posted here a month or two ago), actually started out with a similar premise: they don't mention it much these days (a tiny link in the footer which leads to a page looking like it needs a bit of love [0]), but the acronym originally stood for "As Seen On Screen", and you could buy near-replicas of clothing worn by stars both on and off the screen. Back when I was young and impressionable, I bought a leather jacket much like one of the ones Brad Pitt wore in "Fight Club". [0]: http://www.asos.com/asos-as-seen-on-screen/cat/pgehtml.aspx?cid=18967 http://www.asos.com/asos-as-seen-on-screen/cat/pgehtml.aspx?...