Something that perhaps ought to happen is that in the UK, Australia, etc public broadcasters (those funded by the public) such as the BBC and ABC should be requ

Something that perhaps ought to happen is that in the UK, Australia, etc public broadcasters (those funded by the public) such as the BBC and ABC should be required to stop integrating Twitter into their programs. For example, Q&A (on ABC1) uses Twitter as its primary channel for real-time audience engagement -- announced every week by the host and shown on-screen multiple times in each program. It's fairly clear this isn't benign as the producers at the ABC might think, but means that public money is being used to give an advantage to one commercial social networking company over any other.