How would you like it if someone else decided to take your Project/creation's name without your permission (and explicitly against your license), make extension

How would you like it if someone else decided to take your Project/creation's name without your permission (and explicitly against your license), make extensions to it and call it the new "Standard"? > From everything I've read so far, Atwood seemed to want Gruber on board but got crickets instead. Also don't see how an invitation to the original Author to join your new initiative should legitimize it in anyway.