This is really sound advice and thank you for posting it. But unfortunately empirical evidence doesn't really wash with clients who use words like "snazzy" and

This is really sound advice and thank you for posting it. But unfortunately empirical evidence doesn't really wash with clients who use words like "snazzy" and have seen carousels on their competitors' sites... (No doubt those are the clients you should fire, but we aren't all Don Draper.)