Righting your own CAPTCHA seems like a small task for Google. reCAPTCHA wasn't exactly encroaching on Google's market share... so what exactly did this get Goog

Righting your own CAPTCHA seems like a small task for Google. reCAPTCHA wasn't exactly encroaching on Google's market share... so what exactly did this get Google? I think they have a bigger plan, as always. Ideas?