Sure you can go to b2c -> b2b, but there's a huge market for software that only makes sense in a enterprise b2b market. Plenty of startups exist solely targetin

Sure you can go to b2c -> b2b, but there's a huge market for software that only makes sense in a enterprise b2b market. Plenty of startups exist solely targeting large enterprises, it's not something you have to "grow into". For example: * Adapters to connect Hospital ERP systems to Pharma companies * Financial market liquidity masking servers that combine internal trade books with market trade books. * Industry specific databases * Warehouse logistics management * Ultralow (microsecond) latency middleware None of these are particularly sophisticated, and are all areas with active startups. But they're all in areas where the only companies who the software is useful to are large enterprises.