Totally agree, What3words is way better for communication. But even there, if you read me the locator, I have no idea where the location is. With traditional

Totally agree, What3words is way better for communication. But even there, if you read me the locator, I have no idea where the location is. With traditional addresses, I have a good idea of where things are, and how I might get there, just by hearing the address, the same is true with lat/lon or MGRS to a lesser extent. This system means I need a device to figure out where anything is. This whole idea seems like a variation on "the world would be better if only it was run by computer logic" (where better = more orderly and machine readable). For whatever reason, other considerations (cultural affinity, convenience in a daily context, etc.) seem to be more important to most people.