Yeah I think the headlines are trying to bait us. I felt like Ikea was poking fun at the digital vs physical world. The ad style was definitely lifted from Appl

Yeah I think the headlines are trying to bait us. I felt like Ikea was poking fun at the digital vs physical world. The ad style was definitely lifted from Apple but the "specs" approach could be any new device "No lag! Each page loads instantaneously via tactile touch" or whatever. Quite good.