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> These sort of mock ads usually come across as quite petty, especially for big organisations. I think the trick here is that Ikea isn't competing with Apple,
by Gracana 12y ago
> These sort of mock ads usually come across as quite petty, especially for big organisations.
I think the trick here is that Ikea isn't competing with Apple, so it doesn't come across as trying to make fun of Apple's style, it's just having fun with Apple's style.
- AVTizzle 12y agoWell said. I didn't get a malicious feeling from Ikea. More playful than anything.
- jusben1369 12y agoYeah I think the headlines are trying to bait us. I felt like Ikea was poking fun at the digital vs physical world. The ad style was definitely lifted from Apple but the "specs" approach could be any new device "No lag! Each page loads instantaneously via tactile touch" or whatever. Quite good.