The one downside is that many women are very proud to be housewives. Marketing to everyone in this context despecializes, considering they make up a very consid

The one downside is that many women are very proud to be housewives. Marketing to everyone in this context despecializes, considering they make up a very considerable margin of the stay-at-home parents and mealmakers worldwide. As much as I would hate for this to be the case, in a marketing context it makes absolute sense to go after housewives.