I think it's too early to summize (ha!) who is going to make money in which way. But, I would point out that hypertargeted == local advertising. 74% of FB's ad

I think it's too early to summize (ha!) who is going to make money in which way. But, I would point out that hypertargeted == local advertising. 74% of FB's ad revenues are from local businesses.* *Source: http://mashable.com/2009/07/20/facebook-local-ads/ http://mashable.com/2009/07/20/facebook-local-ads/