It seems heavily inspired by the recent Apple Mac Pro page redesign which is dissected here: https://ihatetomatoes.net/apple-mac-pro-page-deconstructed/ https:

It seems heavily inspired by the recent Apple Mac Pro page redesign which is dissected here: https://ihatetomatoes.net/apple-mac-pro-page-deconstructed/ https://ihatetomatoes.net/apple-mac-pro-page-deconstructed/ Personally, I hate this kind of design as it breaks the scroll but it's interesting to see how it works none-the-less