I expect this is a the top of HN because people are interested in hacking their Dyson robot and write some custom Anroid/iOS apps to control it? Otherwise, it's

I expect this is a the top of HN because people are interested in hacking their Dyson robot and write some custom Anroid/iOS apps to control it? Otherwise, it's a vacuum, or is this some type of sponsored Sears post I don't know about?