Only until October 2015. After that, card issuers will be liable[1] if they accept a fraudulent payment unless the EMV (i.e. chipped) card was present or (for o

Only until October 2015. After that, card issuers will be liable[1] if they accept a fraudulent payment unless the EMV (i.e. chipped) card was present or (for online payments) they authenticated the card holder with 3-D Secure[2]. [1] http://blogs.wsj.com/corporate-intelligence/2014/02/06/october-2015-the-end-of-the-swipe-and-sign-credit-card/ http://blogs.wsj.com/corporate-intelligence/2014/02/06/octob... [2] https://en.wikipedia.org/wiki/3-D_Secure https://en.wikipedia.org/wiki/3-D_Secure