Zopa was the UK one. It launched before Prosper and is a really interesting case study for why you should launch first in the US and not your random smaller hom

Zopa was the UK one. It launched before Prosper and is a really interesting case study for why you should launch first in the US and not your random smaller home market. As a result they were late to launch in the US and as a consequence lost the larger market, which is why lending club is IPOing first. One major reason they had to withdraw from the US was because they had an existing (working) operation in the UK they couldn't take regulatory risk: the other US operations launched with an illegal model and later got shut down while they restructured, Zopa tried to launch a legal, but less attractive to users, model and failed to gain traction as a result. Really interesting startup case study!