>...some techies have an incorrect bias against alcohol. And some have a bias against alcohol that comes out of personal experience. Either because of their o

>...some techies have an incorrect bias against alcohol. And some have a bias against alcohol that comes out of personal experience. Either because of their own struggles, the struggles of family members, or the behavior of friends or acquaintances. Maybe some do have an irrational or unfounded prejudice against alcohol (or alcohol in the workplace in the very least). But it might not be the best move from a PR point of view to simply dismiss your customer's perceptions as irrational or biased or erroneous. >People who think like this are not thinking logically, and I personally wouldn't want to have them as my customer. We don't all get to pick and choose our customers, and there are very few 'always logical' Vulcan customers to go around. Managing your company's public image is an important part of running a business, especially a small business. If you are doing well enough that you can afford to simply turn away some customers, good on you. If customers cost you more in hassle and demands than they bring in in revenue, it's probably a good idea to turn them away. But blogging less enthusiastically or less frequently about drinking events is a zero cost change that may prevent the loss of business. You don't need to have to stop having the events, you just need to be sensitive about how your portray yourself to a diverse audience.