"Assuming they have some kind of beta, do whatever it takes to figure out sales by yourself....After YC, we brought on a VP of Sales, but he couldn’t sell the p

"Assuming they have some kind of beta, do whatever it takes to figure out sales by yourself....After YC, we brought on a VP of Sales, but he couldn’t sell the product." I agree, the founding team should be intimately involved with the sales process early on. CEOs as sales reps is a common theme amongst start-up success stories. It's also really important to understand the difference b/t start-up vs. corporate sales people. It sounds like they hired a corporate sales person i.e. someone who can't deal with the uncertainties of selling a new product. Mark Suster explains the difference much better than I can. http://www.bothsidesofthetable.com/2014/04/03/helping-startups-understand-salespeople-the-sales-culture/ http://www.bothsidesofthetable.com/2014/04/03/helping-startu...