Not to detract from the actual point of the article, which is extremely good, but this gem popped out at me: "Creating a root namespace named after your corpor

Not to detract from the actual point of the article, which is extremely good, but this gem popped out at me: "Creating a root namespace named after your corporation will haunt you. Companies and brands get renamed, acquired [...] Oracle's Vending Machine division was once Sun Microsystems"