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I realize that a lot of growth channels tend to become saturated over time and they no longer make financial sense to invest in. What channels have managed to s
by programminggeek 12y ago
I realize that a lot of growth channels tend to become saturated over time and they no longer make financial sense to invest in. What channels have managed to sustain themselves as profitable growth channels over longer periods of time?
- yegg 12y agoI know this isn't a very satisfying answer, but the truth is it is highly dependent on the specifics of the product and market situation. All nineteen channels we examine in the book have been sustainable growth channels for companies, and one of our core theses is that the underutilized channels for a particular market space can often have the best returns. Unfortunately that means you need to test and that's what our Bullseye framework is all about -- how to approach finding the right traction channel for your particular situation.
- justinmares 12y agoThat said, paid acquisition channels (Facebook, AdWords, etc.) can be highly profitable - AdWords for almost 10 years now. They just get more expensive and less profitable as time goes on.