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The article doesn't really touch upon speed of delivery (to customer) and consistency, which (speaking as a consumer) is Amazon's true magic sauce. The reason

The article doesn't really touch upon speed of delivery (to customer) and consistency, which (speaking as a consumer) is Amazon's true magic sauce. The reason I buy almost everything I buy online via Amazon is that if it is sold by or fulfilled by Amazon and I order it I will get it exactly when I specify 99% of the time (generally two days from order, unless I really want to pay the extra ~$4 for one day on top of my Prime membership). Every other shipping/buying concern is completely secondary for me -- sellers who sell on Amazon but don't fulfill via Amazon offer very little benefit (ease of one-click shopping is nothing compared to the nearly guaranteed consistent delivery, at least for me). I actually wish more companies than Amazon (and Newegg) would handle this sort of consistency better because I'd love to spread my dollars around more, but those are the only two that have earned my trust in this area. Every other online seller I've used might as well have "???" listed for shipping times because that's what actually happens.

kevingibbon 12y ago
This is exactly the service we are offering to everyone (SF only now, NY in oct) who doesn't use Amazon fulfillment. The things we are doing behind the scenes to aim for cheapest/fastest service is unbelievable. We will continue to innovate here so business/consumers can focus on what they do best. Shipping is what we do best.
super-serial 12y ago
Amazon's speed of delivery has gotten worse and worse over the years. 5 years ago I would get anything I order within 3-4 days. Now it's two weeks when using their free shipping. I'm not paying $100 extra for Prime just to get things shipped in a reasonable time-frame... because those other services that are bundled with Prime are worthless to me. Since Amazon has been so bad, now I use websites that focus on niches (one website for computer-related items, one for supplements etc.). All these websites offer free shipping much faster than Amazon.

kevingibbon 12y ago

This is exactly the service we are offering to everyone (SF only now, NY in oct) who doesn't use Amazon fulfillment. The things we are doing behind the scenes to aim for cheapest/fastest service is unbelievable. We will continue to innovate here so business/consumers can focus on what they do best. Shipping is what we do best.

super-serial 12y ago

Amazon's speed of delivery has gotten worse and worse over the years. 5 years ago I would get anything I order within 3-4 days. Now it's two weeks when using their free shipping. I'm not paying $100 extra for Prime just to get things shipped in a reasonable time-frame... because those other services that are bundled with Prime are worthless to me. Since Amazon has been so bad, now I use websites that focus on niches (one website for computer-related items, one for supplements etc.). All these websites offer free shipping much faster than Amazon.