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Certainly the easiest is a re-brand. In fact, I'd approach Square with "we're willing to fight this, and it's going to cost both of us a lot of money...but wit
by kjs3 12y ago
Certainly the easiest is a re-brand. In fact, I'd approach Square with "we're willing to fight this, and it's going to cost both of us a lot of money...but with a proper financial incentive from Square to cover the costs associated with re-branding, we might be willing to entertain that option" (written in lawyer-speak, of course). An acquaintances company was basically paid mid six figures to change their name in somewhat similar circumstances, and they used it as a opportunity to do some interesting things, marketing wise.
- Cashsquare 12y agoHi Kj3, we have discussed this in one of our first conversation with Square, however Square first considered this option and then just disappeared for a while to then come back to sue us!
- Spoom 12y agoSo you substantiated their lawsuit by agreeing with them that there could be brand confusion, by offering a compromise. Unfortunate.
- Cashsquare 12y agoSpoom - We never agreed that our brands could be confused, because we are nowhere close to what Square does. Games and processing is very different. But to avoid costly lawsuits, losing focus and if the compensation would be right (that would cover all our re-branding costs - 6 figures) we would consider it...However i must underline that Square started using the brand "Square Cash" just a couple months ago, which makes it very clear why Square really wanted our brand name. as an example they use the email: cash@square.com.
- AznHisoka 12y agoDude, just rebrand. You're obsessing over a name that your fans probably aren't as crazy about.
- Spoom 12y agoDon't get me wrong, I understand where you're coming from and at a glance it looks like you're in the right, but their lawyers probably saw an opportunity when you provided a compromise.
- deleted 12y ago[deleted]