Its ridiculous to me that a company can attempt to trademark such a common geometric shape's name. How did they get away with trademarking "Square"? Edit: Holy

Its ridiculous to me that a company can attempt to trademark such a common geometric shape's name. How did they get away with trademarking "Square"? Edit: Holy crap. They've filed a TON of trademarks in a ton of different categories. How have they gotten all of these? You technically can't use Square in the name of anything dealing with a computer. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h7o5.7.5 http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h... http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h7o5.7.6 http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h... http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h7o5.7.4 http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h... http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h7o5.7.13 http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4809:16h... Just a few of them... BTW, someone was granted "CodeSquare" trademark before those. Also FourSquare was before those and covers much of the same legal wording. I doubt they have a strong case against you, but IANAL. The fact that you use the word "Cash" and they have multiple trademarks in the financial and computer payment space may hurt your case though. It gets more ridiculous... CodeSquare was granted a trademark in the Goods and Services IC 042. US 100 101. G & S and then 2 years later, Square comes along and trademarks "Square" in the exact same Goods and Services IC 042. US 100 101. G & S. I'm not a lawyer, but it seems like there is a contradiction. At the very least, as a layman, it looks like some underhanded lawyer-ing that they are now using offensively. Lastly, Square (Aka Square Enix, the video game company) also has the trademark "Square" and also is in Goods and Services IC 042. US 100 101. G & S. So two companies own the "Square" trademark within a single category. I have no idea how any of this actually works out in law, but the fact that there is so much complexity and ambiguity is startling to me.