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Interesting post, especially the mention of his father at the end. Sweet touch. His virality equation piqued my interest, anyone know of sources I should check
by matthewwiese 12y ago
Interesting post, especially the mention of his father at the end. Sweet touch.
His virality equation piqued my interest, anyone know of sources I should check out in understanding it further?
- jonnathanson 12y agoIt's an interesting expansion on the concept of the "k factor," a growth-hacking term borrowed from epidemiology. k = i x c, where i = invites per customer; c = conversion percentage on invites. It is sometimes referred to as the "viral(ity) coefficient." Essentially, k is the growth rate per customer. It is a sort of expected value of new users to be gleaned from each existing user. The equation in this blog post is slightly more sophisticated. It takes cycle times (the viral "incubation period") into account.
- darius99 12y agoThanks - credit goes to David Skok's original post on virality - forentrepreneurs.com/the-science-behind-viral-marketing/
- arvin314 12y agoforentrepreneurs.com/the-science-behind-viral-marketing/ embedded slideshare..