In short, the "niche" service Uber provides fills a huge gap in the progress of ride sharing and the transportation industry across the U.S. When you take that

In short, the "niche" service Uber provides fills a huge gap in the progress of ride sharing and the transportation industry across the U.S. When you take that into consideration, it is no longer a niche, but a big step forward to opening a conversation about technology in these industries.