Oftentimes I see one-word titles for companies that we already know of. For example, Drawbridge on Microsoft.com is most likely a new product from Microsoft and

Oftentimes I see one-word titles for companies that we already know of. For example, Drawbridge on Microsoft.com is most likely a new product from Microsoft and it's just as easy to clickthrough and read about it than try to decipher from an HN title. However, Mailvelope is not a company I've heard of and would have benefited from a description (however.. it was still easy to clickthrough).