I think Adobe has bought Omniture's sales fleet, not its technology. Omniture sales team has significant reach across all big publishers on the web. Almost ever

I think Adobe has bought Omniture's sales fleet, not its technology. Omniture sales team has significant reach across all big publishers on the web. Almost every big player knows or has used Omniture's testing, targeting or analytics solutions. Adobe may well utilize that reach to cross-sell its proprietary technology.