I understood his point to be rather the opposite, that the real price (if you had an absolute global unit) of the product in one place does not necessarily corr

I understood his point to be rather the opposite, that the real price (if you had an absolute global unit) of the product in one place does not necessarily correlate to other places. The fact that the numbers he used were both 300 is irrelevant. The point he is making is that the cost in Europe is higher for reasons beyond the physical cost of the product.