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Or it could just be a standard pricing trick where you let the customer think they're getting a great deal by "working the system" when it's actually what you i
by adwf 12y ago
Or it could just be a standard pricing trick where you let the customer think they're getting a great deal by "working the system" when it's actually what you intended them to do all along.
Dan Ariely has some good examples of this in his talks/books.
- Drakim 12y agoThat's a possibility, but it has to be weighed against the ill-will you generate among the customers who realize that they are given/have been paying a higher price. This article is a perfect example. It certainly doesn't boost my opinion of dropbox.
- adwf 12y agoVery true. In this case I imagine it's just a VAT issue, it's usually included in the price by default in the EU. But whenever someone points out weird pricing and gets excited about a "great deal!", I usually have to check and think - is it really weird? Or is this entirely what is meant to happen?
- vetinari 12y agoIt is not a VAT issue. Not only is VAT about the half of the price difference, but in addition, not everyone has to pay VAT. If you are private end-user, sure, you have to. But if you are a company, even if a small one (like startup, for example), you are surely registered VAT payer and you can get it back. But the price doesn't say whether it includes VAT or not. If you are purchasing outside of EEA, it usually does not.