Excellent point. This is something that I'm very passionate about. Great developers are most often horrific designers; but they say things like "I like minima

Excellent point. This is something that I'm very passionate about. Great developers are most often horrific designers; but they say things like "I like minimalistic designs", which, while true for us developer types (when we're looking for high-volume content), doesn't scale. If Web 2.0 is about the experience, a great design is just as important as a good idea. (that is not to say that one type of design IS web 2.0) I've written more extensively on it here: http://issackelly.com/blog/2007/10/new-way-of-managing-content-for-web.html http://issackelly.com/blog/2007/10/new-way-of-managing-conte... And I'm basing my startup around that exact idea. If you're a startup, get a co-founder with some serious design skills, it's more important than most of us want to admit.