That’s marketing. Maybe Anand was brought on for that, but I really don’t think so. I find it very easy to believe that Apple cares a lot about measuring the p

That’s marketing. Maybe Anand was brought on for that, but I really don’t think so. I find it very easy to believe that Apple cares a lot about measuring the performance of their products internally and also about making the right trade offs. And that’s also exactly what Anand was looking into and writing about, always the whole industry in view. It seems quite easy to believe that he was brought on to do something similar to that, only internally at Apple and with actual power to change products during the design process. I really hope that Apple won’t go more benchmark-heavy in their marketing. It’s unnecessary and unhelpful. Anand wrote for a niche. His writing had never mass appeal and it’s the wrong way to market products. Also, marketing will never show you the whole picture, just because when you selectively leave things out your product looks better. It’s not exactly lying, but I still believe it’s not something Anand would ever want to do. It’s a business reality, sure, but it doesn’t seem like his business. He wants the whole picture, and the only place I can see him doing that at Apple is internally. To critically look at their products while in development.