Funny, I used to work for DataRealm (impressed the OP capitalized it right). Wasn't there when they sold the serve.com domain, but it was a big deal for them.

Funny, I used to work for DataRealm (impressed the OP capitalized it right). Wasn't there when they sold the serve.com domain, but it was a big deal for them. Everything internal used serve.com (including email addresses) and switching to Datarealm.com was a lot of changes. As a small business it's hard to say "cool URLs don't change" when you're just trying to get by.