Recruiting drivers from each other: So if Google heavily recruits sw developers from Apple or Facebook does that mean Google and Apple are basically the same co

Recruiting drivers from each other: So if Google heavily recruits sw developers from Apple or Facebook does that mean Google and Apple are basically the same company? Did someone tell Amazon yet that you don't want to be a commodity? I'm ok being the number 1 in a commodity market if the opportunity is to make 10 cents on every mile anyone ever travels on the road? Not really sure what the point of the article is given this is transportation the actual "thing" (getting from point a to point b) creates commoditization. But there are sooo many ways to use technology and service to then differentiate and then win. And this is an industry in such a early/nascent state.