Their brand image was and is severely problematic and honestly should be viewed as a liability, in my humble opinion at least. Or maybe I am the only one that

Their brand image was and is severely problematic and honestly should be viewed as a liability, in my humble opinion at least. Or maybe I am the only one that prefers simple no-bs customer experiences over kitsch and hipster-bro nonsense. I would pay a $3 surcharge to avoid all pink furry things and fist bumps honestly. Lyft could really benefit from a decisive and purposeful rebranding.