The sharing economy has a common core I.e uber,Lyft,airbnb. Social currency and brand equity will make one win over the other. What customers remember to say ab

The sharing economy has a common core I.e uber,Lyft,airbnb. Social currency and brand equity will make one win over the other. What customers remember to say about the brand is what will make someone remember to either open their uber or Lyft app the next time they need a ride. If I were in charge of their marketing id invest heavily in product placement for at least a year.