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At $400 a piece, often including lengthy interviews and an overwhelming demand, the author should raise their rates. Probably by an order of magnitude.
by usea 12y ago
At $400 a piece, often including lengthy interviews and an overwhelming demand, the author should raise their rates. Probably by an order of magnitude.
- asdfologist 12y agoNot to mention that her target clientele have deep pockets.
- mrottenkolber 12y agoAgree. $400 seems awfully low. What does a PR guy get for a piece?
- ghaff 12y agoPR isn't done on a piece basis unless it's really low rent, in which case it's not worth however little you spend. Normally there's a retainer of some sort into the considerable thousands of dollars. A typical press release including working with the client on messaging and getting supporting quotes, etc. probably costs into the thousands.