I understand. There are plenty of public companies that are not well known outside their niche. This is the part that is motivating: a big company can be succ

I understand. There are plenty of public companies that are not well known outside their niche. This is the part that is motivating: a big company can be successful and relatively unknown. To compare and scale down my feelings on this to my latest startup, I have zero desire for recognition outside my target user. There will be no HN "check this out" posts, no begging outlets like TechCrunch to cover me...these should be a waste of energy for my approach to work.