That is true that the competition is priced in a similar fashion. One of the things I've learned recently is that our client's have an average of 41 products

That is true that the competition is priced in a similar fashion. One of the things I've learned recently is that our client's have an average of 41 products and in the next year every food vendor will be forced to make new labels. I guess I'm curious if any vendor has been successful in putting an artificial limit with a positive client perception.