Sorry, that comment was perhaps needlessly gnomic, and it's a throwaway line anyway :) I just imagined that the obvious way of marketing this would be (in addit

Sorry, that comment was perhaps needlessly gnomic, and it's a throwaway line anyway :) I just imagined that the obvious way of marketing this would be (in addition to emphasising the convenience aspect) to somehow imply that if you love your family enough then you'll outbid other people, allowing you all to jump the queue.