It is if it's just that. I was thinking it'd be also like pdf and that other format adobe's been working on for ebooks (basically similar to pdf but better abo

It is if it's just that. I was thinking it'd be also like pdf and that other format adobe's been working on for ebooks (basically similar to pdf but better about reflowing text for different screen sizes) would wind up having fine grained analytics platforms built in (obviously in supported readers only) @ the chapter and paragraph levels or whatnot. That kind of thing.