4 ms·

Hypothesis: adobe is the content-creation-tools company (and has flash). Omniture+Adobe leads to: deeply integrated content+analytics, eg the ability to author

• callmeed 17y ago
  That's a lot money to spend on an analytics platform for Flash. I can see that it might be big for video analytics (since most web video is Flash/FLV), but ... Perhaps Adobe is hedging it's bet on Flash being a dominant web platform in the future? ... maybe they have plans for other (HTML5?) web publishing products/services?
  • frig 17y ago
    It is if it's just that. I was thinking it'd be also like pdf and that other format adobe's been working on for ebooks (basically similar to pdf but better about reflowing text for different screen sizes) would wind up having fine grained analytics platforms built in (obviously in supported readers only) @ the chapter and paragraph levels or whatnot. That kind of thing.