4 ms·

The ice bucket challenge is in essence a pyramid scheme / chain letter. I think it's a one=time deal (thank goodness!)

• danieldk 12y ago
  It expands exponentially, but misses one fundamental trait of a pyramid scheme: in a pyramid scheme a person promises the next person a reward if he/she recruits other people, which is obviously not sustainable. The ice bucket challenge doesn't. https://en.wikipedia.org/wiki/Pyramid_scheme https://en.wikipedia.org/wiki/Pyramid_scheme
  • pawn 12y ago
    The moral reward, in this case, should hopefully come from the donation itself more than challenging someone else to do it. There's also the social reward of being a part of what everybody else is a part of.
  • scrollaway 12y ago
    The IBC promises a "moral reward" in some way. While arguably the monetary reward is a core concept of a pyramid scheme, the concept remains the same: 1. Get asked to perform an action 2. Ask x more people to perform the action in exchange for a moral reward (you're helping the cause!) 3. Those people in turn start at 1.