I think you're mistaking Lyft's strategy. They aren't principally hoping that passengers regard Uber as scummy. They hope that the (more engaged) drivers will

I think you're mistaking Lyft's strategy. They aren't principally hoping that passengers regard Uber as scummy. They hope that the (more engaged) drivers will. All of this communication about Uber recruiters costing drivers money, Uber recruiters canceling rides, but don't worry, we're safeguarding you -- it's about setting up a bad impression of Uber and their recruiting habits before the recruiter actually talks to a driver.