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> There are always opportunities to be had in targeting subgroups which others neglect. This is true if you're assuming that a more diverse group of entreprene
by 7Figures2Commas 12y ago
> There are always opportunities to be had in targeting subgroups which others neglect.
This is true if you're assuming that a more diverse group of entrepreneurs would be more likely to build businesses targeting a more diverse base of consumers.
In that case, one cannot underestimate the importance of geography and overestimate the importance of technology in targeting these groups. There are a number of lucrative demographic groups with significant and growing purchasing power that are under served or poorly served, in large part because many of the businesses which serve them (or would serve them) have difficulty accessing capital.
I doubt very much that a Silicon Valley-based program like Y Combinator, which obviously focuses on technology, would be an effective incubator for new businesses targeting many of these groups because you realistically have to be on the ground in the geographic regions they dominate and you have to be prepared to employ less technology, or technology in a different fashion than the typical Silicon Valley startup.