My conversation with my professor was really informal; I just thought his was an interesting view. Microsoft's campaign exhibits a lot of diversity - ethniciti

My conversation with my professor was really informal; I just thought his was an interesting view. Microsoft's campaign exhibits a lot of diversity - ethnicities, ages, roles. Apple's poster boy (singular) is a smart-alec white hipster. Justin Long's a yuppie, but he's far too casual to be a hipster. Apple isn't a hipster company. They're trendy, but that's different. I've always held that Apple's strategy is to dehumanize their ads and focus on product. Most of their ads are simply shots of their product. I think that attempting to use diversity to sell a product indicates an underlying weakness in the product. one of them included the line 'I guess I'm just not cool enough for a mac', which I thought was a clever dig at the snob appeal and pricing of the Mac products. Sniping at a minority product was a bad idea. It made Microsoft out to be both petty and inferior. It's like if an Apple commercial made fun of a Zune. Also: Selling a product by saying it's for uncool people never works. It gives you identification but not emulation. So the CP&B ads mostly establish a direct connection between customer's goals and the product they can use to achieve them (Windows and the computer it runs on). That's an interesting way to look at it. I hadn't thought about that. Not totally sure what I think of it but I see what you're saying. I responded to the Seinfeld discussion in our other thread. I'd bet that his new series shows a lot of Macs, though. Seinfeld is famously a Mac user.